fbpx Skip to content

The 7 SEO Benefits of Responsive Web Design

To create the best user experience, you need a responsive website, and this is achieved through a responsive web design (RWD). RWD involves creating a web page that is compatible across a variety of devices and screen sizes. Having a RWD prioritises the user, creating an effortless experience for them to interact with your website. Simultaneously, this indicates to Google that your website is optimal for search on any device. So, to set your website up for success, you need to implement an RWD strategy.

Keep reading to find out all the SEO benefits a responsive web design has to offer!

  1. The Customer Experience 

Google’s main concern is keeping its users happy. They do this by pulling up content they believe the user will find most interesting. Google will bring your website up to its users once it feels that you have reached the standard of providing a user-focused experience. If Google deems that your content is what users want to see, you’ll see this reflected in your search ranking results. Responsive web design plays a critical part in creating a great user experience. This is how you can increase the chances of turning users into paying customers!

  1. Mobile-First 

Globally, nearly half of web traffic is mobile traffic. So a responsive website benefits your SEO strategy and makes your site user-friendly. We know that Google takes the “mobile-first” approach, prioritising users who are accessing Google on their mobile phones. This is why it’s so important that your website is designed to be accessible and easy to navigate, even on a small screen. Again, the Google algorithm prioritises mobile user-friendly websites so they can provide people using their search engine with a great experience. So Google favours websites and ranks them higher if they fit the responsive web design standard.

  1. Fast Page Speed

One of the most important factors which impact your SEO is your page speed. Depending on how quickly your page loads, your customers decide whether they click off your website. A responsive web design ensures that your page speed is fast and, in turn, your rankings in Google searches are high. You need to ensure your website is optimised to load as quickly as possible on mobile and desktop devices. This can make or break the user’s experience. Having an RWD will keep traffic on your page and turn it into potential sales.

  1. Time On Page 

When the user spends a long time on your page, this sends a message to Google that your content matches what the user was searching for. It’s also an indicator of how easy and enjoyable their experience was on your website. The user will be clicking off if your website isn’t easy to navigate or slow to load. This is how often you head for the red “X” when a website doesn’t load quickly or the information you’re looking for is hard to find. On the other hand, if your website has a responsive web design, it will provide an experience that keeps the user on the page and even encourages them to come back. This is how you turn a potential customer, into a customer, into a returning customer. 

  1. Lower Bounce Rate

Bounce rate refers to how quickly users visit and click off your website. It’s also a good indication of how your website’s speed is doing. This bounce rate can be lowered when you meet your user’s wants and needs. For example, the page loads quickly, the content is fit to screen, and the site is easy to navigate. Even if your content is fantastic, if your website doesn’t fulfil these three standards, then the users will leave and continue searching elsewhere. With a RWD, you can lower your website’s bounce rate, capturing customers and making sales.

  1. No Duplicate Content

It’s incredibly easy to accidentally create a duplicate of your website, one mobile and one desktop. First, you need to make sure there are no duplicates of your URL, as this could confuse Google on which site to prioritise. It’s important you avoid having duplicate content when designing your website. So creating a single, responsive web-designed version of your website is optimal. As we’ve talked about, worrying about website speed, responsiveness, and navigation is essential, but that doesn’t mean you get to neglect the content. Always keep an eye out to see if there are any other content duplication issues on your website.

  1. Increase Social Shares

It’s safe to say that social media has taken over the world. You want your website to become visible and continue gaining visibility so new customers can find you. More social traffic means more eyeballs on your website, which in turn means more customers. This can be done by increasing social shares! To increase social shares, you need great content that is shareable across various social platforms. When your website is easy to navigate, it’s also easy for whoever likes your content to share it. RWD website designers typically include prompts and buttons allowing users to share your content on various platforms easily. Your website must make it quick and straightforward for the user to share your content, otherwise, they may lose interest in exerting effort into the share. Once your website is optimised using RWD, you’ll see that a great social media presence skyrockets your visibility and attracts users to share your content helping you to reach a wider audience. 

For users to have an easy web experience, you need a web design that accommodates users’ access and interactions with the website. If you’re creating your website or rebuilding it, don’t skip over strategising with a responsive web design, as this can be the difference between capturing a customer and losing one. Get in touch with the team at TDA to learn more.