The Clicks That Count: Improve Your Ranking Position for Better CTR

The Clicks That Count: Improve Your Ranking Position for Better CTR

If you are a website owner, then you want more visitors to your website. In the SEO world, the click-through rate (CTR) is a key performance metric you should familiarise yourself with. CTR quantifies the number of clicks on your website when it comes up in a Google search result. Your position in SERP (Search Engine Results Page) has a direct influence on your CTR rates. If you notice, for example, that you dropped from fourth rank to eighth rank, the CTR will reflect the drop, and your website traffic will decrease.

First, Know Your Position

So, it is crucial you know where your website ranks on Google to be able to utilise this useful element. Once you have a clear picture of your position and the rate of traffic your website receives, you can implement realistic marketing strategies to increase the number of visitors.

Having a top ranking can drive up your click-through results tremendously. Essentially, the more times your website comes up in a search, the more clicks it will receive. And vice-versa, the more clicks your website receives the higher the chances your rank will improve.

Google’s former Search Quality Chief, Udi Manber said search engine “ranking itself is affected by the click data. If we discover that, for a particular query, hypothetically, 80 per cent of people click on Result No. 2 and only 10 per cent click on Result No. 1, after a while we figure probably Result 2 is the one people want. So we’ll switch it.” 

The Main Factors Impacting Your Position

Once you have the full picture- question what is hindering your rates from being higher. How can you receive a higher rank in Google’s search results?

Branded Keywords 

Search engines look for a specific brand, and this is where branded keywords come into play. If you are using non-branded keywords, simply put, you are not going to achieve the results you are looking for. Non-branded keywords have a lot more competition as they have to battle against paid ads, which will show up first since they are, well, paid. For gaining a top position in a search engines like Google, branded keywords have a direct correlation with higher CTR. With branded keywords, you are increasing accuracy in the search results. Now, if you are using nonbranded keywords exclusively, this does not mean your website will not show up in a search engine. It will be distributed evenly among searches, but it is unlikely you will achieve a top position (unless you are in a very niche industry)

Buying Clicks

There are companies and brands buying clicks to get noticed by search engines in the short term. Think of it as getting a leg up. SEO industries provide this service to artificially boost CTR. Basically, how this works is that real people are clicking on your website on a search result, again and again, in hopes that this will land your website on Google’s radar. However, while this is effective, Google strives for true CTR scores rather than encouraging shortcuts. Nevertheless, with the amount of competition out there on the great wide web, businesses are getting noticed through purchasing clicks. 

Online Presence  

Your social media presence- or lack thereof will also play a part in these results, as there are more places on Google telling them who you are and what it is that you do. As a result, the more likely you are to show up in their search results as you have become well acquainted with Google. Also, the more advertisements and online campaigns that you have up and running, the more Google is aware of your presence and will think you are the best fit to show their users. Keep in mind that established brands or websites will rank higher as they have gained recognition and trust. 

If you are looking at curating your marketing plan for 2024, Contact us at the Digital Age for a 30-minute free consultation where we can discuss getting your click-through rate up and ensure more eyeballs land on your website.

The Importance of Core Web Vitals and the Impact on SEO Ranking

THE IMPORTANCE OF CORE WEB VITALS AND THE IMPACT ON SEO RANKING

Website owners and developers should all be familiarised with Google’s performance metrics to guarantee user satisfaction and a high search engine ranking. Understanding the performance metrics allows you to identify and rectify any performance issues. If you want to increase your website’s visibility, create a seamless user experience, and gain favour with Google, then you must focus on what matters most- Google’s Core Web Vitals metric.

What are Core Web Vitals?

Website user experience is assessed by Google’s performance metric – Core Web Vitals. By utilizing Core Web Vitals, you can access your score and find valuable insights into the user’s overall page experience of your website. Page experience includes the website’s page loading time, responsive interactivity, and visual stability. This performance metric is so beneficial because it provides an exact score, which will help you determine where improvements need to be made. Once you have analysed the scores, you can begin optimising your website to create an enhanced user experience. A positive experience will keep potential customers glued to the website. The longer users are on your website, the higher the chances they will become a customer.

The impact on SEO ranking

Receiving good scores from Google enhances your website’s SEO, as user experience carries a lot of weight in the ranking algorithm. (If you don’t know about the importance of SEO ranking click the article here.)

Websites that deliver a superior user experience are more likely to achieve higher positions in search engine results. So, understanding and bettering your Core Web Vitals will impact your SEO ranking as it can cause an increase in website traffic and help you gain a competitive edge in Google’s search results.

The three Core Web Vitals

1. Largest Contentful Paint (LCP):
The Largest Contentful Paint measures how quickly the main content on the website takes to load. This essentially means the speed at which the largest element or text block loads and becomes visible to the user. A good LCP score means that the user’s attention is instantly engaged, and they feel compelled to stay on the web page. A good score is if it takes within 2.5 seconds or less, as anything longer will not captivate the user. An LCP exceeding 4 seconds is considered a bad score and needs immediate attention and rectification.

2. First Input Delay (FID):
First Input Delay measures the user’s “first impression” of the website. This is the user’s first interaction, whether it is a click on a link, a button, or selecting the menu. The time between their first interaction with the website and the browser’s response time to that action is measured. The key is to have a responsive website when the user engages. For a smooth interaction, a good FID score is if the website’s response time is less than 100 milliseconds. Anything between 100 to 300 milliseconds needs improvement, and anything exceeding 300 milliseconds is a poor score.

3. Cumulative Layout Shift (CLS):
The Cumulative Layout Shift metric assesses the stability of the website. The website should strive to have visual stability during loading so they can provide the user with a visually consistent experience. It is not uncommon nor unexpected for layouts to shift. However, it is visually frustrating for users, and they will likely leave the page. For creating a good user experience, the CLS score should be less than 0.1. A score between 0.1 to 0.25 needs rectification, and a score exceeding 0.25 is tracking poorly.
Now that you are familiar with Google’s core web vitals metrics, it’s time to examine how your website has scored.

If you need assistance in assessing or improving your website’s performance, Contact us at the Digital Age for a 30-minute free consultation.