This blog post will propose a simple Shopify SEO Guide that you should consider in 2022 to rank higher on SERPs.

Before starting, let’s talk about some facts that offer an insight into how essential Shopify SEO is in the year 2022 if we wish to be seen amongst the top search results.

• 85% of the customers use Google to search for a product while making their shopping decisions.
• With Shopify empowering more than one million businesses globally, SEO has become a Must Go requirement to keep our presence online.

In this context, if you are willing to stay in the sight of shoppers, you will have to improvise your Google Rankings and online presence.

Here is included everything that you should know about Shopify SEO to ensure your long-term success.

      1. Enroll Your Store website with Google Search Console/Bing Webmaster Tools

Enrolling your online store with Google Search Console and Bing Webmaster Tools is something that all store owners should consider doing if they are serious about their store’s SEO. By registering your store with these services, you ensure your store site’s existence on these search engines. These services also give you insights into any issues that might be preventing your site from ranking as highly as it might. Registering your Shopify site with Google Search Console and Bing Webmaster Tools is very simple following a simple registration guide.

Once you register with Google Search Console and Bing Webmaster Tools, you will have to submit an XML sitemap to both of these services. This action helps these services to index your website correctly and quickly.

      2. Ensure the Speed Of Your Shopify Store

A page’s speed is an aspect that is utilized by search engines to rank websites on the SERPs. Faster loading sites are always preferred over slower loading ones. The options related to reducing your site’s page speed are limited with Shopify, as rather than buying your hosting and coding your template, you will be using Shopify servers and templates.

Some other ways can help you to make your Shopify site load faster:

1. Remove Any Unnecessary Shopify Apps that are not usable or required by you.

2. Avoid the use of too many web fonts on your Shopify site. Try to ditch them entirely in favour of web-safe fonts that       load way faster.

3. Use compression software or tools to reduce the size of images you will require to upload on your Shopify site.

4. Avoid image sliders on your site.

Recently, Shopify has introduced an Online Store Speed Tester on every merchant’s Shopify dashboard. This tool is beneficial to track how your store is performing compared to other stores from speed.

      3. Perform a Keyword Research

Including keywords in your Shopify site’s content and products is the most effective way to improvise your site performance online. To achieve a better performance, you will have to perform keyword research first.

 Keyword research includes three main pieces of information:

1. The keywords that people enter into search engines while searching for a product or content similar to yours.
2. The number of searches for each keyword.
3. The difficulty level for each keyword to rank on search engines.

When you include all these three pieces of details, you will be able to optimise your site’s content on search engines by identifying and including keywords in your content. It becomes possible as you manage to gather enough popular keywords that can generate a considerable amount of traffic to your Shopify site.

      4. Make Sure Your Page and Product Titles Are Correct

Your page and products titles work as the most significant elements of your Shopify site. Search engines consider them as the core of the information while working on categorising and ranking it. You need to understand that your title alone displays itself as the most significant component of a search keyword. So always make sure that the titles of your Shopify site products and contents are always correct. Avoid using titles that are vague in nature; also, create a title that starts with your target keyword that you want to rank highest in the search pages.

      5. Use Appropriate Headings 

Many people who build and use their website using platforms like Shopify perform a common mistake: Avoiding Headings. Rather than operating properly like professionals, they generally use bold or capitalised texts to break up their site’s content. This situation leads to creating some problems.

Firstly, this way of presentation looks quite bad to your audience. Second, it makes it difficult for your visually impaired users to understand your content. And third and most essential one is- It Makes It More Difficult for Search Engines to Index Your Site Content in a Proper Manner.

Adding headings and subheadings to your Shopify site content is quite simple. When editing a page or description of a product, all you need to do is highlight a part of the text and then select the heading you need from the formatting menu.

      6. Employ Attractive Meta Descriptions

Meta Descriptions are used to provide a summary of your website. These descriptions appear under those blue clickable links that appear on the SERPs. Even though Google has announced that these descriptions don’t affect the ranking factor, Meta Descriptions work as an effective method to encourage more users to click on your website.

      7. Use SEO Friendly URLs

Google encourages the use of SEO-friendly URLs. Your Site’s URL should be short, simple, and comprehensible. For example, you are selling skateboards; it would be preferable to use a URL like www.yourdomain.com/skateboards rather than www.yourdomain.com/prds/ct/p223.php?ref=14556sktbrd.

Shopify is quite considerate about this aspect as it generates URLs for your Shopify sites that are clean and easy to understand.

      8. Make Use Of Shopify Blog

Most Shopify users focus so much on the product catalogues that they completely forget about the essential aspect of SEO, which is creating content, generally in the form of blog posts. Sites featuring thorough and informative blogs on such topics that people are interested in performing way better in search results.

The Final Takeaway

By following all these tips, you can indeed make a difference to the performance of your Shopify site in the search results. However, there is still a lot more than you can do to boost your site’s ranking on SERPs.

If you are willing to find more about the benefits of SEO and want to make a considerable Improvement to your Shopify store’s performance, you can reach out to us for more guidance on this topic. We will guide you right through everything you need to know to improve your ranking in search results and offer you services that will help your Shopify site seek success in the competition.