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Digital Marketing Recap: Lessons from 2023 to Take into 2024

The trends explored below are some of the most significant marketing insights of 2023, and it appears that they are here to stay. If your business has not implemented these strategies and tools already, then it is time to reevaluate your 2024 marketing plan.

Search Engine Optimisation(SEO)

You want your business to be discoverable. The foundation remains the same- to increase user traffic, you need to create the best user experience possible. To set your website up for success, an effortless viewing and browsing of your website is critical. Nowadays, with the prevalence of screens virtually everywhere, you need to ensure that Google deems your website in optimal shape for search on any device. Once you have received the tick of approval from Google, with SEO you can rank higher in Google, earning the trust and confidence of customers. SEO will not be overlooked, as it is a necessity for the digital realm.

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ChatGPT is dominating the digital realm. Now that we know that in today’s digital world, search engine optimization (SEO) is critical for any business looking to grow its online presence- AIdriven ChatGPT is like a saving grace. This machine learning algorithm is there to perform tedious tasks, save time, and save costs. It is a tool that has been adopted with open arms as it is there to help you stay ahead of the competition. ChatGPT is set to expand, improve and become even more widespread as more people discover just how helpful this tool really is.

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Google Ads

In the world of search engines, Google is King, and Google will naturally promote their own product before anything else. If you’re looking for ways to reach your target audience, a great place to start would be on the platform that reaches 2.9 billion people monthly with 5 billion daily interactions. A Google Ad cannot go unseen since Google is the one who developed its algorithm to make sure of this. So, if you are looking for a reliable marketing tool to invest in, this is the sure thing. While costly, there are multiple campaigns for you to choose the ones that suit you best.

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Google Ads Logo

Voice Search

A trend and strategy that is there to keep your business ahead of the game and in favour of Google. With voice search, artificial intelligence has created a better user experience- where you can speak to your car for a quick search. The convenience of voice search has seen widespread implementation across the technological world, where you can even ask your robot vacuum questions once it is connected to Google. Voice search has increased traffic for businesses that utilise the tool, and the technology will only continue to progress.

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Entering the mainstream conversation in 2023 is cryptocurrency. The medium of exchange that is actively traded 24/7. Crypto has gained such popularity for its decentralised structure that it has become a widely accepted form of payment by businesses. Crypto provides many benefits for both the merchant and the customer. As the medium is still new, there are still some risks associated with it, so it is up to businesses to weigh up the pros and cons. However, it appears that the digital world desires a digital currency.

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Social Media Influencers

We all know the importance of using Instagram for businesses. The rise of social media influencers has proven that businesses will turn to them to establish authentic connections with their target market. From mega-influencers to the increasingly popular mico-influencers, they have shown that they will create a surge of engagement. Their strong prominence in the digital marketing landscape helped them expand their presence from social media into the commercial world- taking businesses and brands along with them. This is a testament to the power social media influencers hold in our technological world.

Find out more: https://thedigitalage.co.nz/the-rise-of-micro-influencers-strategies-for-effectivecollaboration/