6 Ways to Increase Blog Content Conversions 

6 Ways to Increase Blog Content Conversions

One of the best tools in your marketing arsenal is your blog posts. Each time you create and post on your blog, you hope that this post will perform better than the last. To accelerate this process, it is important you incorporate strategies that help you measure your marketing performance and optimise the strategies available to increase content conversion. 

So how can you receive a return on your investment?

Keep reading to find out how you can increase blog content conversions in 6 easy little steps!

      1. Know Your Blog’s KPIs

For each blog post, you can track your key performance indicators to clue you in on what posts and topics interest your audience so you can create more of them. KPIs you should be using are consumption metrics, engagement metrics, and lead generation metrics.

Consumption metrics will tell you where your readers are coming from, for example, email campaigns, social media, and organic traffic. It will also tell you how long your visitor has remained on your post.

Engagement metrics allow you to track your number of blog comments, social media shares and backlinks. Also, you can measure the effectiveness of your posts by how much you are connecting with your readers.

Lead generation metrics are the most critical metric to measure as it indicates whether your leads have turned into sales.

You can also calculate your content downloads, subscriptions, and sale conversions. 

      2. Write For Your Target Audience

The aim is to create content that your target audience wants and needs to read. Your content needs to be crafted specifically with an engaging voice and informative ideas so that your readers will keep coming back to your blog for more.

To gauge an idea of what topics your audience wants to read, visit top-rated pages related to your written topics.. Then, take a look at the comment section on these blog posts.

– What questions are the readers asking?
– What did they find most interesting?
– Were they confused or concerned by anything?

These insights can be used as a guide for creating a post next time.

One of the best strategies is creating a post on the topic and including the information which was not included. This way, you are addressing the needs of your audience and winning the readers over. 

      3. Publish Consistently

To increase your content marketing ROI, publish blog posts consistently. If a reader has just discovered your post and enjoys your content, they will keep coming back to your blog. Imagine their dismay when they return to your blog and find no new post. It is unlikely that the reader will be coming back week after week to check if something new has been posted. Their attention would have gone elsewhere. 

This is why you must publish blog posts consistently to keep your audience engaged and grow your audience. One of the most effective ways to grow an audience is by putting out a predictable streamlining. Also, the more consistently you publish, the more your audience perceives you as a reliable source of knowledge and your creditability and authority is boosted. Building your brands awareness through your posts will help you convert your readers into customers. 

      4. Optimise Your CTAs 

Every single blog post should have a call-to-action, otherwise, it is just a missed opportunity.

Clear CTAs lead to more subscribers, increased conversion rates and return on investment. Your CTAs should motivate action, so keep in mind that you need to make it clear what you want your audience to do.

For example, if you want them to sign up for email campaigns, make sure that you provide that call-to-action. You will typically see posts that ask you to follow or share the content to your social media, this is another great call-to-action. 

CTAs usually appear at the end of the post or on sidebars, but you can also add ones that hover over posts or slide in from the side. You can also use in-line CTA’s such as internal links. Remember that you do not want to overwhelm your reader, but you can include several CTA in a single post. 

      5. Merge Similar Articles

If you have been blogging for a while, chances are that you have at least 2 to 3 old posts written about a similar subject. In this situation, you can increase your ROI by combining the articles into one long post where the reader can access all the information you have provided in one place. You can even return to the old posts and update the link URLs to drive traffic to the new ones.

An excellent tip for boosting ROI is simply updating your old posts. There may be new services, new products available that you can call to action. Your old guides and information could also use a refresher if there have been new emergences in the market. The aim is to provide the most engaging and easily digestible information possible. As a result, you’ll be attracting new traffic and securing new readers. 

      6. Content Across Multiple Channels

Consider using the information in your blog posts in an email campaign. Tweet out some key information in your posts. Write a detailed Instagram caption with a snippet from your article. You can even use your blog post as a script and record a podcast for your audience to listen to. You could also have a video version produced and posted on YouTube. All these different forms of content are easy to make since you have the foundation of your blog post already there.

This is one of the easiest ways to get your brand and your information out there. So make sure you are getting the most of your content. 

So, incorporate these 6 easy elements today to grow your audience’s engagement and convert leads into customers!

Everything to Know About Shopify SEO in 2022

Everything to Know About Shopify SEO in 2022

This blog post will propose a simple Shopify SEO Guide that you should consider in 2022 to rank higher on SERPs.

Before starting, let’s talk about some facts that offer an insight into how essential Shopify SEO is in the year 2022 if we wish to be seen amongst the top search results.

  • 85% of the customers use Google to search for a product while making their shopping decisions.
  • With Shopify empowering more than one million businesses globally, SEO has become a Must Go requirement to keep our presence online.

In this context, if you are willing to stay in the sight of shoppers, you will have to improvise your Google Rankings and online presence.

Here is included everything that you should know about Shopify SEO to ensure your long-term success.

      1. Enroll Your Store website with Google Search Console/Bing Webmaster Tools

Enrolling your online store with Google Search Console and Bing Webmaster Tools is something that all store owners should consider doing if they are serious about their store’s SEO. By registering your store with these services, you ensure your store site’s existence on these search engines. These services also give you insights into any issues that might be preventing your site from ranking as highly as it might. Registering your Shopify site with Google Search Console and Bing Webmaster Tools is very simple following a simple registration guide.

Once you register with Google Search Console and Bing Webmaster Tools, you will have to submit an XML sitemap to both of these services. This action helps these services to index your website correctly and quickly.

      2. Ensure the Speed Of Your Shopify Store

A page’s speed is an aspect that is utilized by search engines to rank websites on the SERPs. Faster loading sites are always preferred over slower loading ones. The options related to reducing your site’s page speed are limited with Shopify, as rather than buying your hosting and coding your template, you will be using Shopify servers and templates.

Some other ways can help you to make your Shopify site load faster:

1. Remove Any Unnecessary Shopify Apps that are not usable or required by you.

2. Avoid the use of too many web fonts on your Shopify site. Try to ditch them entirely in favour of web-safe fonts that       load way faster.

3. Use compression software or tools to reduce the size of images you will require to upload on your Shopify site.

4. Avoid image sliders on your site.

Recently, Shopify has introduced an Online Store Speed Tester on every merchant’s Shopify dashboard. This tool is beneficial to track how your store is performing compared to other stores from speed.

      3. Perform a Keyword Research

Including keywords in your Shopify site’s content and products is the most effective way to improvise your site performance online. To achieve a better performance, you will have to perform keyword research first.

 Keyword research includes three main pieces of information:

1. The keywords that people enter into search engines while searching for a product or content similar to yours.
2. The number of searches for each keyword.
3. The difficulty level for each keyword to rank on search engines.

When you include all these three pieces of details, you will be able to optimise your site’s content on search engines by identifying and including keywords in your content. It becomes possible as you manage to gather enough popular keywords that can generate a considerable amount of traffic to your Shopify site.

      4. Make Sure Your Page and Product Titles Are Correct

Your page and products titles work as the most significant elements of your Shopify site. Search engines consider them as the core of the information while working on categorising and ranking it. You need to understand that your title alone displays itself as the most significant component of a search keyword. So always make sure that the titles of your Shopify site products and contents are always correct. Avoid using titles that are vague in nature; also, create a title that starts with your target keyword that you want to rank highest in the search pages.

      5. Use Appropriate Headings 

Many people who build and use their website using platforms like Shopify perform a common mistake: Avoiding Headings. Rather than operating properly like professionals, they generally use bold or capitalised texts to break up their site’s content. This situation leads to creating some problems.

Firstly, this way of presentation looks quite bad to your audience. Second, it makes it difficult for your visually impaired users to understand your content. And third and most essential one is- It Makes It More Difficult for Search Engines to Index Your Site Content in a Proper Manner.

Adding headings and subheadings to your Shopify site content is quite simple. When editing a page or description of a product, all you need to do is highlight a part of the text and then select the heading you need from the formatting menu.

      6. Employ Attractive Meta Descriptions

Meta Descriptions are used to provide a summary of your website. These descriptions appear under those blue clickable links that appear on the SERPs. Even though Google has announced that these descriptions don’t affect the ranking factor, Meta Descriptions work as an effective method to encourage more users to click on your website.

      7. Use SEO Friendly URLs

Google encourages the use of SEO-friendly URLs. Your Site’s URL should be short, simple, and comprehensible. For example, you are selling skateboards; it would be preferable to use a URL like www.yourdomain.com/skateboards rather than www.yourdomain.com/prds/ct/p223.php?ref=14556sktbrd.

Shopify is quite considerate about this aspect as it generates URLs for your Shopify sites that are clean and easy to understand.

      8. Make Use Of Shopify Blog

Most Shopify users focus so much on the product catalogues that they completely forget about the essential aspect of SEO, which is creating content, generally in the form of blog posts. Sites featuring thorough and informative blogs on such topics that people are interested in performing way better in search results.

The Final Takeaway

By following all these tips, you can indeed make a difference to the performance of your Shopify site in the search results. However, there is still a lot more than you can do to boost your site’s ranking on SERPs.

If you are willing to find more about the benefits of SEO and want to make a considerable Improvement to your Shopify store’s performance, you can reach out to us for more guidance on this topic. We will guide you right through everything you need to know to improve your ranking in search results and offer you services that will help your Shopify site seek success in the competition.

Optimising Voice Search in Your Business

Optimising Voice Search in Your Business

With technology constantly evolving, your business needs to adopt new trends and strategies to stay ahead of the game. With voice search, artificial intelligence allows for people to access internet results using just their voice. It allows for reading the pages aloud to them. This technology has had a sweeping effect on search engine optimisation and digital marketing. Voice search has proven to be a great source of organic traffic and it is in your businesses best interest to incorporate it now! In 2021, businesses that have utilise voice search experience 30% growth in digital commerce. For your business to stay connected with its audience, optimise your website now for voice search. In just a few easy steps you can…. 

Here’s how!

      1. Using Natural Language

Using natural language allows the user to find the answers they are searching for quickly with voice search. When you’re searching for information on the internet, the last thing you want is to come across complicated sentences and wordy paragraphs.
With users’ short attention spans, content needs to be scannable and easy to read in our fast-paced society. This is why voice search technology has been created to follow everyday language and allows for users to easily give commands if they were speaking to a human. It has been reported that 70% of English language voice searches were made in natural or conversational language. So, if your website content adopts a more conversational tone, the chances of it popping up in voice search results increase. The easier it is for someone to read your website, the better the chances you’ll pop up in their voice search, so focus on simple English and short sentences.

      2. Using Multiple-Word Keywords

Don’t miss out on customers just because you weren’t aware of the way that people are searching! While people may write consciously, they typically do not speak as consciously, so this is where using multiple-word keywords comes in handy. Four or more words, called long-tail keywords, should be used as people using the voice search speak in complete sentences. This means that their queries will have more words than your average written search. An optimised website should use long-tail keywords to mimic the length of the question the customer would ask. The long-tail keywords should also aim to capture the customers intent. For example, people using voice search will ask, “where is the closest women’s only gym near me” instead of typing “women’s only gym Sydney”.

      3. Add Frequently Asked Questions

An easy way to use long-tail keywords is by adding an FAQ page to your website. This can be done by using all the customer data you’ve collected and developing questions and answering content tailored to your customers. Similarly, looking at the reviews and feedback about your business can give you a clear idea of what queries or concerns your customers would like addressed. Unlike written searches, voice searches typically include questions like who, where, when, which and how. Focus on incorporating these words to provide the right content when the customers engage in voice search. The easiest way to write FAQ content is by remembering that questions that require short answers will not generate as much traffic to your website. It has been reported that just 25 keywords will trigger 20% of voices searches. With an FAQ page, your business is more likely to show up when someone asks a question relating to your industry. 

      4. Add Location-Related Keywords

Location search is one of the most popular voice searches as consumers are three times more likely to search locally when searching by voice. If you are a local business, you should be optimising local search directories like Google My Business to appear on your audience’s radar. As a tip- make sure your business location, opening hours and phone numbers are correct and visible on your website. Once that’s done,  you should add location-related keywords to your tags, image tags and website content. “Near me” queries should become your new best friend.

      5. Get Mobile-Friendly

60% of voice searches are made from smartphone devices since people are searching when they’re out and about. If your website isn’t optimised for mobile use, it is recommended that you make the necessary changes fast! To be mobile-friendly, your website must load quickly and be easy for the user to navigate. A slow load or a complicated website to navigate could easily make the searcher switch over to another local business. To find out if your website is mobile-friendly, you can run a free test on Google. At The Digital Age, we also offer website developing services that will program your website to be mobile-friendly. Click here if you’d like to find out more.

4 Ways to Protect Your Brand – Reputation Management

4 Ways to Protect Your Brand - Reputation Management

4 Ways to Protect Your Brand – Reputation Management

In the age of technology, building a positive reputation for your brand begins online and is imperative to your success. Your brand image is highly dependent on its social presence and your online reviews. It’s all about how the consumer sees your business. This is highly influential on whether the consumer decides to purchase your product or service.

So, monitoring and managing your online reputation is vital in sending out a positive image and creating trust between the consumer and your business. To do this, you need a reputation management plan which takes strategic action in protecting your brand’s online reputation in reviews, social media, and Google. Fortunately, this can be done in just four easy steps. Keep reading to find out how you can implement the reputation management plan!

The Reputation Management Plan

      1. Research, Research, Research

The first place to go to start your reputation management plan is by doing research on your own business. This is as simple as a quick Google search. After searching up your business, you’ll find relevant hits where you can read all about what the talk is about your brand. You can read reviews and find out what people are saying, what they love, hate, and everything in between. This type of feedback holds the key to understanding how consumers see your brand. It also has the key to adjusting your processes to improve your reputation if a complaint is discovered. Besides Google, you can consult other search engines, your business social media page and review sites. In 2021, if your consumer has an opinion, you can be assured that they have expressed it somewhere. 

      2. Take Action on the Feedback

Once you have finished with your research, you’ll have a clear understanding of what your brand’s image is and what areas of your business can use some improvement. For example, if you read reviews complaining about the packaging of your product, you would need to revise the packaging to fix the issues that your consumers are having. This is an effective method in improving your customer’s experience and keeping them coming back as you are giving your customers what they are asking for. The negative feedback should be viewed as an opportunity to locate the weak points of your business that need your attention. Taking action on the reviews and feedback will manage your reputation and ensure that you are constantly upholding a positive imagine.

      3. Create a Management Strategy

When creating your management strategy, you should ensure that it addresses the following questions:

  • Who will be monitoring the online conversation? Typically, you should aim to have a designated person in your business in charge of researching and monitoring the chatter around your business. Customer service or marketing employees would be best suited for this task as they need to have experience with handling customers.
  • Which feedback and reviews need to receive your full attention? Sadly, some trolls will attempt to tarnish your business’s reputation for no legitimate reason. Most of the reviews that you receive are based on consumers real experiences with your business. Customers who leave positive reviews often get excited to hear back from you and become bigger fans of your brand. Negative reviews should also be addressed as the customer wants to hear that you care about their opinions and are ready to resolve their issue. Oh, and your prospective customers are judging you on all of this too!
  • What tone do you want your business to adopt and project? You need consistency in your tone of voice when you respond to comments. When replying, developing a standard tone is optimal as customers will spot the difference if you respond harshly to criticism and positively to praise. To protect your reputation, a standard tone will help you avoid situations where a customer can be offended by your response as well as build a personality to your prospect who is reading the reviews.
      4. Consistent Implementation of the Plan

It is important to remember that this process is continuous. You must aim to be consistent with the management of the plan to ensure continued results. After discovering one issue, you must remember that another one could pop up at any time.
To stay ahead of the game, you need to continuously research and monitor the talk around your business to get ahead of any conversation that can hurt your business’s reputation. Following the steps of your plan can ensure that your brand’s reputation is managed effectively. 

Having a positive reputation has a significant impact on your customer loyalty and organic sales growth. Conversely, a negative reputation can be disastrous for customer retention and new business acquisition, but through rebranding and adjustments, your business can be turned around. So follow the four easy steps mentioned above to create a strong brand image in 2021!

If you’d like to find out more about how we can help you create a winning digital strategy click here to book a session with us.

10 Reasons Live Chat Can Help You Grow Your Business in 2021

10 Reasons Live Chat Can Help You Grow Your Business in 2021

10 Reasons Live Chat Can Help You Grow Your Business in 2021

10 Reasons Live Chat Can Help You Grow Your Business in 2021

If you want to generate a great online presence, have tons of website traffic, and have a high click-through rate, live chat is the “must-have” communication tool.  Live chat allows you or your team to talk to customers in real-time. If chatting with customers isn’t your thing live, chat allows you to engage with customers through a chatbot that responds in real-time to your customers without the need for a representative. 

Here are 10 reasons live chat can help you grow your business

      1. Live Chat is the customers preferred contact channel

More than half of your customers prefer to chat with someone in real-time rather than to pick up the phone and call your company for support. Sending a company an email, searching their social media or forums has taken a back seat when compared to using live chat (which is 42% more popular than the other digital contact methods). Companies have caught on to this preferred communication style and shifted their communication channels to suit the needs and wants of their customers

      2Increase qualified leads 

Every month, you attract tons of leads which makes it challenging for you to identify which of them is a qualified lead. Luckily, the chatbot option can identify them for you. When your customer arrives on your website, the chatbot tool can engage with them in a conversation tailored to the different stage of the buyer’s journey. For example, you can modify the chatbot to ask questions depending on your specific target such as what is your budget
range and where are you located? Chat boats have increased sales by 67% on average.

      3. Convert leads into sales 

Typically, live chat is made available on your high-intent pages which helps you and your team interact with the potential customer and address any questions or concerns they might have. On your high-intent pages such as pricing pages, service pages, product pages, etc, the customer is already halfway hooked and the assistance of a delighted representative at that moment could be the support the customer needs to make their final decision. With live chat, there is no delay between your customer enquiring which product or service is best for them and in real-time providing an answer. This is how live chat helps turn your lead into a sale. 

      4. Fast track the sales cycle 

In this society, we value efficiency over almost anything else and what could be better than instant responses to inquiries? Live chat fast tracks the sales cycle of the business by providing personalised service to the customer as soon as they enter your website. A live chat conversation results in a 48% increase in revenue per chat hour and a 40% increase in conversion rate.

      5. 24/7 customer service with chatbots

Customers are looking for a real-time response. We understand you might not have live agents 24/7 and this is where your chatbot comes in to save the day. The chatbot can provide your website visitors with support even after closing hours by using the automation tool when you’re offline. When Jimmy has a question about your product features at 3 am, the chatbot can assist him by providing the FAQs response to each question and even capture Jimmy’s contact information so your team can reach out the next day when you’re back online to further assist Jimmy if the FAQs didn’t cut it.

      6. Personalise your customer’s experience and help them make decisions 

You can personalise your customers experience by creating a chatbot flow. This means that product and content recommendations are provided to the customer based on their recent activity, search history, demographics, product preferences, etc. The chatbot can make these persuasive recommendations to the customer and assist them with their decision making by showing them exactly what they’d like! This approach can also be used to promote your sales, discounts, and other incentives you use to influence customers purchase decisions. 

      7. Boost your customer’s satisfaction rates and increase your competitive advantage

No one likes waiting, so your quick response is going to make your customer very happy. The longer you make a customer wait the more likely it is your customer will look to your competitors. Incorporating live chats and utilising the chatbot option can prevent this from happening and keep your customers satisfied with your prompt response time. 

      8.Get website visitors to opt-in for SMS and email updates 

Customers that are engaging with your live chat have an interest in your business and therefore it only makes sense to invite them to sign up for marketing updates via all your other communication channels. Live chat should be used to prompt the customers towards your relevant marketing campaigns, so they never miss a thing! 

      9. Keep leads engaged even after leaving your website 

Customers tend to like to keep in touch with businesses on multiple platforms so it’s important to not lose track of the context of your previous interaction with a customer if they suddenly switch from email to live chat. Remember, to your customer you are one brand, one entity so they expect a flow in conversation.

      10. Live chat is cost-effective

With live chat, your team is handling multiple conversations simultaneously and therefore, no need to hire more chat representatives! Live chat also increases the average order value as the customer is receiving advice about the product or services, which in turn decreases the chance of a customer returning a product or ceasing a service.

It’s a smart play to add a well-built live chat communication tool to your website now and enjoy the growth in converting new eyes into new customers. 

Future-Proofing Your Retail Business For COVID 19 And Beyond

Future-Proofing Your Retail Business For COVID 19 And Beyond

Future-Proofing Your Retail Business For COVID 19 And Beyond

While economic activity is at a historic low, this does not mean your business profits need to be at a low as well. Customers are desperately trying to adapt during these uncertain times and as a result, there are noticeable behavioural changes. People are more frugal with their spending and prefer stocking up on items rather than spending on experiences. The retailing landscape and E-commerce has completely transformed and will likely remain this way well after the end of the COVID-19 pandemic. As a business owner, this means that you have to push through these strange times and support your customers. So how can your retail business adapt to support your customers in this unknown time?

Go Digital

With social distancing measures in place, customers are avoiding drop-off in brick-and-mortar shopping and switching to online shopping for items they would have otherwise purchased in person. Even the most digitally resistant customers are shopping online as most are opting to stay inside.

Many Australian retailers are shifting to selling entirely online, promoting the ‘contactless payment’ method.

We can see that retailers who are operating offline have also recognised the allure of this method and implemented it themselves in stores. The use of cash payment has slowly been reducing throughout the years with the introduction of ‘tap and go’ payments and smart devices.

Seldom are day’s people would stop by their local banks or find an ATM to withdraw cash. Since COVID-19 people are straying further away from cash payment as they fear that this plays a part in the spread. Well before the pandemic, it was predicted that Australia will be the first cashless society by 2026.

Following the theme of preferred payment is the buy-now-pay-later option which has surged online expansion and restored revenue for retailers in Australia. Countless online retailers have incorporated the option of using ‘Afterpay’ or ‘zipPay’ to allow their customers to purchase the product and pay in monthly instalments. This increases company revenue as customer’s do not shy away from purchasing a product based on the funds they have available to them at the time.

Customer Experience

Now that your retail business is operating online how can you improve your customer experience and guarantee customer satisfaction?
Above all else, a successful business will priorities creating a great customer experience.

If a customer has to continuously sift through a range of products they are likely to tire and lose interest in purchasing from your online store. However, a simple yet highly effective solution is implementing a ‘recommended’ product list.

This makes it quick and easy for your customer to view products that interest them and in turn, profits will keep flowing. The satisfaction of your customers is also reliant upon the security of your online store. Another simple yet highly effective solution is customising security which will manage the friction that customers experience. These two objectives can be simultaneously met to ensure an optimal customer experience via the use of AI and Machine Learning.

With the advancement of AI and Machine Learning algorithms now every online customer’s experience can be customised and specially tailored to their preference. This is key in turning an occasionally returning customer into a loyal customer.

Amazon is well-known for using Machine Learning to provide its customers with recommendations based on their preferences. This approach is called the Kount Control – Account Takeover Protection and what makes this approach full-proof is its ability to identify your returning customer even when they have logged in from a new location or a new device.

Prior to COVID-19 and well after, cybersecurity will remain a fundamental part of sustaining an online business. Kount Controls allows for monitoring any challenges the user faces such as failed login attempts which can be indicative of credential attacks.

While the challenges associated with the COVID-19 pandemic will end at some point, the shift in consumer behaviour and the retail landscape will outlast the crisis. Retail businesses that take the initiative to implement these customer support measures will create a business that thrives well beyond the end of the pandemic.

If you’d like to find out more about how we can help you create a winning digital strategy click here to book a session with us.

The Benefits of Setting Up Google My Business

Setting up Google My Business

The Benefits of Setting Up Google My Business

You’ve seen it before, but maybe you didn’t know what it was called. Google My Business (GMB) is something every business owner should familiarise themselves with. GMB is a local business listing that Google displays on the right-hand side of the search engine. It provides specific business information to the searcher as Google is assuming this is what they are looking for. GMB is there to provide convenience to the searcher, making locating a particular business quick and easy. It instantly provides the search with a link to your website, operational hours, business location and much more. This platform is free-to-use, so there are no risks associated with familiarizing yourself with this strategy. 

      Appear in Google Maps Searches 

GMB is one of the best strategies for boosting your business local presence. How many times have you searched up a company and been relieved when you find out they are close by. Keeping your business information up to date gives you an upper hand against your competition as you’ll show up in the local search results. By creating a GMB listing, the updated business information you provide is populated in Google Maps. Your business will show up in the Local Pack section which can bring new customers to your door. Think of how many companies that you know of that are already using a GMB. The next time someone searches for a mortgage broker, restaurant or anything in-between, your business can pop up!

      Appear in Google’s Local Pack & Increase Engagement 

The Local Pack, as previously mentioned, is a strategy used to attract new business as your information appears in a section called the Local Pack. This is globally considered an ‘elite’ section of Google’s local searches. Large and small businesses across the globe implement all available SEO tactics to boost their local rankings and get into the Local Pack. Creating a GMB can quickly increase your odds of entering this elite section of Google. To rank higher in results, you must provide Google with your most current information. The more information you provide Google, the more information can reach your customers. By updating your GMB profile, Google will rank you higher in results. What makes Local Pack so desirable is that it enables your business to appear on Google Maps before any organic results show up. Your potential customers can access your website instantly and book you directly. Statistics report that those who show up in the Local Pack get 700% more clicks. So why not take the time to create a GMB to increase your odds, website traffic and in-turn and most importantly, your sales. 

      Star Ratings & Customer Confidence

We all know the importance and powerful influence of reviews (if you don’t you can click on our last article). Setting up a GMB allows customers to leave star ratings on their experience with you and provide you with genuine feedback. The better the quality of a product or service- the higher your ratings and the more positive your reviews! Showing your customers that you have an actual business location propels your customers’ confidence in making a purchase. As Google is well trusted by people, seeing your business appear in the local search causes a chain reaction of trust and confidence. If you appear in the local search, then your customer knows that Google would have gone through a verification process and posted a business that they can also count on.

      Analytics & Advertising

GMB also offers you an ‘insights’ section which will equip you with a plethora of analytics that breaks down brand visibility, target customers, and the customer’s engagement. This will allow you a chance to hone in on your advertising and marketing strategies. Google My Business is a free form of advertising on Google as your business receives targeted exposure free of charge. It is more time sufficient to create and certify your Google My Business listening than to start a search campaign. Most importantly, it is completely free, fast and straightforward to use. Google advertising achieves efficient and effective results faster than an organic search result. 

GMB is essentially a ‘one-stop-shop, which is why it is so essential every business updates their information to maintain an active account that remains on the map. 

If you’d like to find out more about how we can help you create a winning digital strategy click here to book a session with us.

Every Business Needs a Great Website

Every Business Needs a Great Website

Every Business Needs a Great Website

Nowadays, having a great website is a critical element in building a successful business. To create a great website, you need to consider aspects beyond only having users see an excellent looking web page. The layout plays a huge part in the number of sales your business makes. Visitors want to locate what they are looking for in the first 15-20 seconds of being on the page. You do not want to risk losing potential customers just because you have a messy looking website. A standard error is having large chunks of content, clutter and a poorly designed navigation menu. Potential customers will be overwhelmed and reluctant to continue sifting through the site, despite how great the content may be.

Consider your audience

Websites often fail to remember that they need to speak to the type of customer that they want. It would be best if you talked to them in the tone and language that will attract them to your business. Say your business is a restaurant, then naturally, your website should be using layman’s terms to communicate with your customers effectively. However, if your business is in the medical field, you must speak using clinical terminology. Your customer will appreciate the technical terms that describe what it exactly is that you are offering. Likewise, the average Joe wants to read an online menu in plain simple English.

Respond appropriately

It is also essential that you don’t overwhelm your potential customer with too much information. Unnecessary, scroll after scroll gets tiresome. Studies have shown that if you have not captured the attention of your audience in 15 seconds, then they will click off. Consider using images, videos, headings and other visuals to engage with your customer and present an exact representation of what it is that you have to offer them. Waffling around will make it harder for your potential customer to find what they were initially looking for. Sifting through unnecessary blocks of content will also turn your customer away. Be direct with your message, direct with your information and allow room for customers to enquire if there are any further queries. A great website should build a credible online presence and convince your client to stay.

Aesthetically appealing

A great looking website is going to keep your potential customer on your page, and this is a fact. Much like how you should avoid bombarding potential customers with too much information, you should also avoid an overwhelming layout. The design of a great website should be visually appealing and clean-cut for maximum impact. At all costs, you should avoid using too many colours, shapes, pictures and other visuals. Ensure that your photography is high quality, the layout is cohesive and clutter-free. Carefully selecting images, colour schemes and typefaces play a large role in achieving a feel-good vibe. Your website must be aesthetically appealing, and if you cannot accomplish this yourself, you can always hire a designer.

Easy scrolling

Keep in mind that an easy and straightforward navigation menu is the difference between your customer staying on your page or clicking off. If they find the website hard to navigate, it will be a dealbreaker, and you can say goodbye to your potential sale. Your customer will become frustrated and annoyed that they cannot find what they are searching for. Keep in mind that as important as it is for your website to be aesthetically pleasing, it is equally as important for it to be user friendly. People are accessing sites from their mobile phones and tablets, so a responsive website is necessary. You need to accommodate the design of the website to the size of the device they are using to visit your site. Also, at the minimum, include at least one Call-To-Action on each page. Your potential customer is more likely to click the button that keeps appearing everywhere and is readily available. No one wants to scour the entire website to find the “Sign up” button. To eliminate your bounce rate and keep your visitors on your website, it is imperative that you have an organised page and navigation menu.

Having a great website is extremely important for your business. Considering the factors discussed above will lead you closer to developing and designing a business website that is effective in achieving your goal and reaching your customers.

If you’d like to find out more about how we can help you create a winning digital strategy click here to book a session with us.

Link Building for SEO

Link Building for SEO

Link Building for SEO

What is Link Building?

If you want a thriving and competing online business, building high-quality links is essential. Link building is the process of obtaining hyperlinks from other websites and adding them to your own. A link is a means for users to navigate between multiple pages on the internet. Building links is a difficult task, and for this reason, masting the art of creating high-quality links will set you above both your competition and other SEOs.

Why is Link Building Important for SEO?

Fundamentally, the mechanics of link building need to be understood to see why they are so crucial for SEO. Four components make up the basics of link building and how search engines see and interrupt from them.

1. Start of link tag “Anchor tag”: This opens the link tag and signals the search engines that a link to something will appear.

2. Link referral location “hyperlink referral”: “Href” stands for “hyperlink referral”, and the URL that the link is pointing is in the text within quotation marks. Besides a web page, an image or a file to download can also be linked. Local links will begin with a # sign inside of a URL, and they will take you to another section of the page.

3. Visible/anchor text of link: As the name indicates- this text can be easily found on the page and needs to be clicked on to open the link. The text is specially formatted to stand out from its surrounding text, e.g. underlined or in blue to indicate it is clickable.

4. Closure of link tag: To search engines, this is the sign that says it is the end of the link tag.

What do Links Mean for Search Engines?

Search engines use links to discover new web pages and to help determine how well a page should rank in its results. Search engines scour pages on the internet and collect the content they find on the web and add it to their indexes. This method determines whether the page quality is adequate to be ranked high for relevant keywords. When determining rank, the number of links pointing to the page and the quality of the websites is also considered.  To be awarded a high rank in search results, it is helpful to have high-quality websites linking towards you.

Google has been the dominating search engine since the late 1990s, and this attributed to the fact that links are a ranking factor. PageRank was created by one of Google’s founders and naturally implemented by Google to measure the quality of a page based on the number of links pointing to it. A link is interrupted as a vote of confidence about a page. When someone links another website, they are sending a bold message that they consider the page to be of high-quality. This metric has been adopted as a ranking algorithm and is exceptionally useful. Recently, Google has begun to penalise websites that exploit techniques in their link building to optimise the keyword search. With this in mind, it is vital that when link building, you are aware of the techniques to reframe from using to adhere to Google’s guidelines.

The benefits of link building to your business

Now that we’ve established the importance of links for search engines determining rankings, we can also look at the other domino effect of benefits. Firstly, a good link will help you in building your brand and establishing your place in your chosen field. This is achieved by content creation which a link building technique that will highlight your companies expertise and advertise your excellence. Another benefit is that you are simultaneously building business relationships as the link building process involves outreach to other websites in your field. This outreach is a form of promotion of your companies expertise. Building relationships with others in your market is also indicative of a business that is worthy of trust. This, in turn, brings us to the third benefit, which is sending referral traffic. A good link from a popular website will result in traffic, especially if the website is relevant to your field.

If you want to be seen as a strong competitor and ensure the future of your business, then it is vital that you build links to your company, and to build links well to gain the full benefit of this metric.

If you’d like to find out more about how we can help you create a winning digital strategy click here to book a session with us.

5 Reasons Every Business Needs Online Google Reviews

5 Reasons Every Business Needs Online Google Reviews

Kia Ora! 

In this months blog, we will go back to basics with Reviews and the importance of taking your Brand and Reputation marketing super-seriously. In this day and age, especially with the fear and uncertainty spread by the pandemic many people across the globe will never feel, think or act the same. It has never been more important for your potential customer to trust your business and you. Virtually no one makes an online purchase without scrolling down the page and clicking ‘Reviews’.

This is where smart businesses pivot and adapt to not only survive but thrive through times like these. Online reviews are arguably the most powerful and beneficial tool that any business can employ. It is a reference point from consumers across the globe and a way for you to control and perfect your Branding, Reputation, creating customer loyalty and in turn increasing your bottom line.

Here are five reasons why every business needs to have online reviews;

      1. Online Google reviews help boost your SEO

Reviews are a crucial influencer in a customers decision on whether to engage with the business and make a purchase. 92% of consumers read online reviews before they make a purchase. Customers believe what other customers are saying, and therefore positive reviews increase your online visibility and allow customers to interact with your business and with each other. Having customers talk about you is just what you need to cultivate your brand and increase your global exposure. Reading online reviews is an essential part of a customers decision-making process, so having reviews on Search Engines such as Google, Facebook, Bing and Yelp will improve the businesses visibility since the more people that talk about your brand the better.  Local SEO experts have reported that reviews represent around 9.8% of all the ranking factors that can be found. This means that creating a steady stream of reviews will enable your brand to come up in search results when customers are shopping online.

 Online Reviews

      2. Expand your customer reach

Powerful reviews are capable of building your business online identity and expanding your brand reach. 88% of people trust online reviews and 72% only interact with brands that have positive reviews. Studies have shown that people trust perfect strangers on the internet so what people are saying, good or bad, will be circulated and considered social proof. Establishing a stream of steady reviews can develop your creditability and encourage your customers to trust your brand. When a customer has something good to say they usually leave reviews on more than one platform which in turn increases your multi-channel footprint. If you find yourself in the position of receiving negative reviews this too can be turned into a positive. It presents you with the opportunity to reach out to your concerned customer and try to resolve the issue. By doing this you are increasing customer satisfaction and making it likely that the customer will return and leave a positive review. A negative review is a perfect opportunity to create a loyal customer.

      3. Reviews create brand loyalty

Now that you have increased your brands’ visibility and established a strong cyber footprint, your reviews will create brand loyalty. Anyone that takes the time to leave positive feedback will likely be a returning customer. Establishing loyal customers not only increases sales but also strengthens your company’s credibility. Having an emotional connection with customers has proven to provide 23% more revenue than with customers who are non-engaged. Reviews are a proven method of growing customer engagement which leads to the next key point which is obtaining direct feedback from customers.

      4. Online reviews provide you with direct feedback from your customers

Another reason why every business needs online reviews is that it establishes a direct line to your customers. All their queries, concerns, likes and dislikes are all relayed back to you and from that point, you can analyse the data and react accordingly. One of the most devastating impacts on customer and brand relationships is when the brand grows and detaches from its clients. To avoid this it is necessary to collect online reviews and take the time to read the feedback. This feedback will ensure that you continue to meet your clients’ needs. Customers in this tech-savvy day and age are expecting companies to respond to their comments. This gives you a platform to address their concerns directly and rectify the problem which allows you to maintain the customer and brand relationship. Having an open-to-feedback appearance will catapult your brand into a sphere of success.

      5. Online Google reviews lead to more sales

Of course, companies with positive reviews will see an increase in their sales. This is because being a visible brand with positive reviews means that your business will be favoured by algorithms. Search Engines will collate the online reviews and syndicate them into Google Product Listing Ads in Google Shopping by approved companies. This gives your business a great boost and will increase your company’s bottom line. A study by Harvard Business School found that online reviews have a direct impact on your company’s bottom line. The study proved that besides positive reviews not only make your customers trust you but also increase your star rating which empirically leads to increased sales. Companies with better ratings are likely to see views converted to traffic and sales. Just one-star improvement on Google can lead to a boost of 10% on sales, Imagine what 50 reviews can do. It is basic human logic to spend money on something that others have said is worth spending money on.

Everyone is reading reviews and making decisions according to what they have read. It is clear that customers can directly impact the success of a business and so it is vital that customers demands and expectations are met. Creating a transparent conversation about your brand will lead to a positive online presence and reputation which will quickly convert itself into sales.

If you’d like to learn more about how you can implement easy tools into your business to help generate more reviews and streamline the process click here to book a session with us. If you are an existing customer of ours, please don’t forget to send you review requests for the week!